The Challenge

Numat develops advanced materials that help solve some of the world’s most difficult industrial challenges. Spiral’s challenge was to communicate highly complex molecular technology in a way that remained technically credible while feeling clear, human, and emotionally compelling. Numat also is in a phase where they are looking to scale and hire more talent, and haven't had a repository of footage, so we consolidated filming a year's worth of filming within two days of filming.

Our Approach

Brand Film + Employee Testimonial Video + Product Video

We developed a Brand Film that connected Numat’s molecular-level innovation to its real-world industrial impact. Through interviews, cinematic footage of its team and facilities, and carefully constructed visuals, we transformed an abstract technology into a tangible story about the people building a cleaner industrial future. We also created an Employee Testimonial video that is now the main piece of content used to attract and show the mission of the company to prospective talent. We also created a Product Launch video for Numat's new product (not released yet, and to be shared soon).

The Outcome

The final Launch Package gave Numat a flagship storytelling asset for its website, social channels, presentations, recruiting, and conversations with customers, partners, and investors.

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